Doris Pooser is the author of seven bestselling books on fashion, image and style, published in nine countries. Based on her books Doris has created training programs on Personal Style, Image Coaching and Consulting, Retail Sales, and Business and Dining Etiquette which are being offered in the US and through partnerships in China and India.
Doris created the first online profiling tools in 1996 providing personalized information and product advice for men and women in conjunction with QVC.com. Over the last fifteen years she has expanded the profiling to include applications for the beauty, fashion and home decorating industries in the US, China and India.
Doris is currently the Director of International Operations for Newton Newton Consulting, Pty, Ltd., www.newton.co.in
. Newton's patented proprietary tools allow for a unique approach in the communication and advertising space. Doris' expertise in the
development of profiling
applications for a variety of products and services are being used for Direct Marketing, Product Development, Branding and Advertising Communications internationally. Using proprietary profiling software enables companies to relate consumer physical characteristics, lifestyle needs and personal preferences to their services and merchandise while offering a unique service to their customers.